NYDJ, formerly known as “Not Your Daughter’s Jeans,” was founded in 2003 to address a gap in the women’s denim market. Back then, comfortable and stylish jeans for every woman simply did not exist. Today, NYDJ is known for their landmark premium stretch jeans with Lift Tuck® Technology were designed to help women look and feel amazing. They have also made significant strides in sustainability with their Blacklast™ and Bluelast™ denim that features eco-friendly elements. Since 2020 they’ve also expanded their earth-friendly efforts with 100% cotton and recycled materials and continue to create cutting-edge jeans, tops and more. We’re thrilled to be able to offer NYDJ here at Dia & Co alongside so many of your favorite brands.
NYDJ creates year-round designs that everyone can look and feel amazing in. Their plus-size jeans are some of our favorite styles. If you’re looking for casual denim, their cropped jeans and wide-leg jeans are on-trend and go well with all the blouses in your wardrobe. When it comes to plus-size tops, you’ll find that NYDJ creates boho-chic blouses and lightweight business-casual pieces that you’ll want to live in—on and off the clock. NYDJ creates timeless plus-size skirts, too, that you can wear to work and on weekends just as easily. Whether you’re in need of a new work wardrobe or just want a few great pieces to wear after-hours, you’ll find plenty of styles to love by NYDJ, all right here at Dia & Co.