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JOIN DIA REWARDS

Shop, Earn Points, and Get Rewards!

IT'S FREE

$10 Rewards

Birthday Rewards

Special Events

Join our free rewards program today. This program allows you to earn points
for purchases that turn into reward certificates that save you money.

How it Works

Join or Sign In

Create a free account or to start earning rewards.

Shop & Earn Points

Every time you shop, you'll earn points that add up to great rewards.

Redeem Your Rewards

Use your points to get free money, discounts, and special perks.

The Benefits

Silver

0-3,500 pts

15pts per $1

Gold

3,500-8,750 pts

20pts per $1

Elite

+8,750 pts

25pts per $1
Points per dollar spent
/ Earn points for every
dollar spent
$10 Reward every
3,000 points
Earn points with
email and
SMS signup, and
more!
Bonus points days
Free Shipping 4x a
year (Orders +$75 with code ELITEFS2025)
✕
✕
VIP invites to events
✕
✕
Bonus points with
your Dia Shop
FullBeauty Brands
Platinum Credit Card 1
See Full Terms & Conditions. Here
More Ways to Earn!
+100 Points
Write a review
Learn More
Write a review
Completed for +100 points!
+200 Points
Follow Dia Shop
on Instagram
Learn More
Follow Dia Shop
on Instagram
Completed for +200 points!
+200 Points
Like Dia Shop on
Facebook
Learn More
Like Dia Shop
on Facebook
Completed for +200 points!
+300 Points
Write a review and post
a photo or video
Learn More
Write a review and post
a photo or video
Completed for +300 points!

Get a FullBeauty Platinum Credit Card & Earn EVEN MORE!

Get a FullBeauty Platinum Credit Card & Earn EVEN MORE!

Apply Today & Save!

Save $20 on your first purchase of $25+ when you open and use a FullBeauty Platinum Credit Card!*

Learn More
Enjoy These Benefits

  • Shop & Earn Points

    To start, you'll earn 10 points for every $1 spent. At 3,000 points you will receive a $10 reward certificate. The more you spend, the quicker you will earn points!

  • Birthday Rewards

    You'll get a special birthday reward certificate. We love celebrating with you!

  • Special Events

    Take advantage of special extra point events and really accelerate your rewards. On occasion, we may offer double points to help you earn points quicker.

  • Easy to Use!

    It's easy to join and you'll see everything in one place. Sign-up is just a click, and you'll start earning points. Your points and reward certificates are available through your online account. It's that easy.

One Program, 6 Brands
More Points in one place! earn across our family of brands
™ ® ® ™ ®
FAQs
The Rewards Program is a free program where members can earn points that turn into Reward Certificates. These Rewards Certificates can be redeemed for dollars off any order!
If you already have an online account: Login into your account and find the Rewards Program on the main My Account page and click on the join button. Once completed, you will be a member and automatically start earning points.

If you don’t have an online account, please create one here. When creating your account make sure you check the box to join the Rewards Program.
Yes, this is a different program than the benefits you get through any of our Fullbeauty Platinum Credit Cards.
Cardholders who join this new Rewards Program will earn additional points separate from the points issued through Fullbeauty Platinum Credit Cards. These Reward points and certificates will be available via your Online Account on this website.
As a Rewards Program member, you’ll initially earn 15 points for every $1 spent when you use any Fullbeauty Brands Platinum Credit Card. Rewards members using other payment methods will initially earn only 10 points per $1 spent.
No, you can’t combine the points earned by using any of our Fullbeauty Brands Platinum Credit Cards and points earned through this Reward Program. These are two separate programs.
Earn points by making a purchase on this website or on any of our family of brands, available at the navigation at the very top of the website. Or by placing an order through an agent via our call center.

Points are earned at the time your items are shipped from our warehouse.
You will earn points on most items, however there are items that are excluded including: gift card purchases, the purchase of any paid loyalty program such as Catherines Perks or Woman Within Loyalty Club.

Points will not be earned on any shipping charges, tax charges, or when you redeem a certificate.

For more information, please see the Rewards Terms & Conditions.
Points are pending at the time your items are shipped from our warehouse. 30 days after your items have been shipped your points will appear in your Rewards account.

Therefore, if a single order has multiple shipments, points will be deposited 30 days after each shipment.
Once you’ve accumulated enough points and have met the earning threshold, points are automatically converted into a Rewards Certificate. Rewards Certificate information will be available anytime via the Rewards section of your Online Account. You will also receive email notifications that a certificate has been earned and reminders to use it before expiration.
Rewards Certificates are good for 90 days after being issued. After 90 days the certificate expires, and the amount is forfeited.
To redeem a Rewards Certificate online, enter the Rewards Certificate number in the Shopping Bag or in Checkout in the field that says, “Promotions & Rewards”. This is the same field that coupon codes are entered. If your Rewards Certificate number is accepted, the website will indicate a successful redemption.

To redeem on the phone, tell an associate you have an available Rewards Certificate and provide the Rewards Certificate number OR the phone number and email address associated with your Rewards Account.
Yes, you can use multiple Rewards Certificates on a single order! Just enter the Certificate’s code in the shopping bag or at checkout.

In addition, you can use Rewards Certificates from multiple programs at the same time. For example, certificates earned through this Rewards Program and through any Fullbeauty Platinum Credit cards.
If you return a purchase for which you earned points, the points associated with that item(s) will be deducted from your points balance. This may result in a negative points balance and will require additional points to bring your account back to a positive balance before you can start earning towards a certificate.
If the exchange is for an item of equal value, then the original points issued for that item will remain in your account. In the event of an exchange of an item of lesser value, the difference in value from your original purchase will be deducted from your Rewards account balance.
All members start out at the Silver level of the program. Once you’ve earned 3,500 points you will reach the Gold tier and begin to earn more points for every dollar. Once you’ve earned 8,750 points you will have reached the Elite tier, which is the highest level of the program.
First, make sure you’ve waited 30 days after your items have been shipped to allow for the points to be deposited into your account. Next, check to see if your purchase contained any items that are ineligible for point accrual. That includes gift cards, taxes, shipping, and paid loyalty memberships. If you still feel like there is an error with your Rewards points, please contact our call center at: 1-888-342-0017 (TDD/TTY 1-800-345-9137)
Update via phone: You can call our Customer Service team at 1-888-342-0017 (TDD/TTY 1-800-345-9137) to update any information related to your Rewards Account.

Update via the website: Login into your Online Account via the navigation in the upper right of the website. In your Profile, update any of the information associated with your Online Account, which also applies to your Rewards Account.

TO CANCEL YOUR FREE MEMBERSHIP: Call our Customer Service team at 1-888-342-0017 (TDD/TTY 1-800-345-9137) to cancel your participation in the Rewards Program. You will no longer earn points, Rewards Certificates or other program benefits. All unused and points and valid Rewards Certificates will be forfeited.

1Offer is exclusive to Dia Shop's Fullbeauty Platinum Credit Card holders enrolled in the Fullbeauty VIP Rewards program. Exclusions apply. Visit comenity.net/fullbeauty for details. This rewards program is provided by CUUP and its terms may change at any time. For full Rewards Terms and Conditions, please see www.comenity.net/fullbeauty.

2Must supply Dia Shop with the month and day of your birthday via your account in order to receive the birthday benefits. Accounts that opened in your birthday month or in the previous month will receive the offer during your birthday month the following calendar year. Offer will be received at the beginning of your birthday month. Must have valid email address and U.S. mailing address.