Iconically Unlined Bras

No padding. No bulk. Just support made modern. CUUP’s unlined bras use high-performance materials to deliver a minimal, lightweight feel with superior support. Each bra provides natural shaping, breathable comfort, and flexibility that moves with you. All the support, none of the nonsense—because your first layer should feel barely there while delivering all-day support.

Natural Shaping Bras

Our bras are prescriptively designed to accentuate—never hide—your natural form. We fine-tune everything—from underwire length and flexibility to fabric performance and cup construction—to create the most natural shaping with effortless, comfortable support.

Always-Perfect Fit: Inclusive Bra Sizing

We know that your size does not always accommodate your shape, which is why our sizing is prescriptive—determined from real body measurements and refined across 67 sizes for precision you can count on. Thoughtful adjustments to cup, band, and strap ensure a consistent, true-to-size fit—so your favorite bra style fits just as perfectly in every color.

A Better Underwire Bra

Underwires shouldn't feel like underwires, which is why CUUP's patented underwire technology helps the underwire curve with your body and allows 360-degree movement—moving with you while supporting each breast independently for a true-to-you fit. Smooth, flexible, and totally forgettable—so you get a natural lift and shape without digging or poking.