BRAS exclusively on CUUP.com: Support Without the Weight

No padding. No bulk. CUUP bras use high-performance materials to deliver a minimal, lightweight feel with superior support. Enjoy natural shaping and breathable comfort that moves with you—so your first layer feels barely there but works all day.

Natural Shaping

Our bras are designed to accentuate your form. We fine-tune everything—from underwire length and flexibility to fabric performance and cup construction—to create the most natural shaping with effortless, comfortable support.

An Accurate Fit, Always

Our sizing is built from real body measurements and refined across 67 sizes for precision you can count on. Thoughtful adjustments to cup, band, and strap ensure a consistent, true-to-size fit—so your favorite style fits just as perfectly in every color.

A Better Way to Underwire

Underwire shouldn’t be a compromise. Ours is engineered to curve with your body and support each breast independently for a natural, true-to-you fit. Smooth, flexible, and forgettable—so you get lift and shape without the pinch.