For a fashion brand, helping define a generation is no small feat. Over the past fifteen years, Madewell has connected with an audience by offering premium plus size jeans in a changing social and fashion context. In recent years, the brand has gained popularity thanks to influencers, cementing its status as a place for smart and conscientious shoppers who appreciate the finer details of life.
Madewell is a community-driven clothing destination that champions creativity, inclusivity, and self-expression. With denim at the brand’s core, Madewell also offers all the tenets of a great wardrobe, from easy tees and timeless plus size outerwear to classic footwear and last-forever bags. Beyond impeccably designed products, Madewell also distinguishes itself through a number of meaningful sustainability initiatives, a best-in-class customer loyalty program, and community-driven initiatives including Hometown Heroes and Labels We Love.
Madewell has a distinct point of view—current and yet classic, cool, but not too cool. We like that Madewell has been around for a while but is constantly developing and updating their products and store. They're a women's retailer that shares our mission to make being smart, strong, and confident feel good. That's why we partner with them!